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we are a service centric global strategy & communications consultancy headquartered in Dubai, UAE.

To effectively communicate, we
must realize that we are all different
in the way we perceive the world
& use this understanding as a guide
to our communication with others
Tony Robbins

sps – strategic
partnership solutions

we harness our global network of
expertise, building partnerships &
helping businesses to grow

STRATEGY

about

we join ideas & connect countries,
expanding the global outreach of our clients
by developing results driven strategies

ABOUT

affinity

we have a natural understanding
of the service centric industries &
MENA, APEC & China markets

CHINESE CONNECTION

your chinese connection…

We specialise in making brands China relevant, helping businesses
to intelligently target the Chinese-speaking market with authentic
messaging, culturally appealing imagery and call to actions.

SERVICES

With a combined spend of around $254.6 billion,
each Chinese traveller spends on average more than
$2,000 USD on a single overseas
trip ($5,000 Dubai trip) with even higher budgets
among high-end travellers.

case study; chinese connection

background

Assisting Armani Hotels to built a much stronger presence on Social Media Platforms in
China and tapping into new markets by creating a strong online portfolio.

strategy & implementation

Strategy: Create and implement a marketing calendar to launch a social media
campaign on the two most influential Chinese platforms, Weibo and WeChat
Extensive research and reporting on gaps, best practices and content management
Creation and implementation of consistent posts, company blogs and seasonal calendar
Launch PR and promotion strategy

key results

Tripled the amount of Weibo Followers, Doubled the amount of WeChat Followers
within 6 months of managing Armani’s Chinese Social Media.
Created active engagement with WeChat and Weibo communities
Successful implementation and management of a social media marketing calendar
Likely to further multiply amount of followers.

CHINESE CONNECTION

DIGITAL ENGAGEMENT

STRATEGY

results driven strategies…

With a unique blend of experience in corporate, luxury hospitality
& consumer behaviour across the globe, we deliver localised,
results driven business development strategies; with a clear
actionable road map for precise application across channels.

SERVICES

case study; strategy

background

Assisting a Russian/UAE start-up with launching the UAE’s first online marketplace and
community for restaurants, hotels, cafes, and other HORECA businesses and suppliers.

strategy & implementation

Strategy: Quick launch and growth, tapping into existing, but disconnected online communities. End goal: “Be the Amazon of HORECA purchasing in the UAE”
Extensive market research and reporting on gaps, potential competitors and their
activities, pain points, target audiences, sample messaging
Creation of the initial brand, brand playbook, brand platforms, content
Launch PR and creation of webinar series, company blog, and paid marketing strategy
Run PPC, SMM, and offline marketing and advertising campaigns

key results

Successful launch, over 500 restaurants and suppliers connected within the first month
Fast growth, launched “Circle of Trust” innovative payment solution, and direct,
same-day deliveries using own, branded, vans.
Grew email subscribers to over 8,000 within the first 3 months
Grow number of quality leads five-fold in Q1 2021, with quality leads making up approx. 80% of all incoming leads

CHINESE CONNECTION

DIGITAL ENGAGEMENT

STRATEGY

world-class digital
engagement…

With no boundaries or borders in the digital age, our global
outlook & cross-platform digital marketing expertise can help
you reach new audiences to deliver business growth. From social
media & reputation management to web design & SEO, we can
help you stay ahead of the game across digital channels.

SERVICES

case study; digital engagement

background

After launching the website the main aim was to achieve online sales with limited daily budget.

strategy & implementation

Strategy for online sales was developed after analyzing competitors and product research.
Initial set target was set to get online sales and deliver right audience.
We created Ads, Placements and Audience based on products.

key results

Achieved online sales over £250,000 in the first year.
We were able to surpass the daily sales target and achieved set goals
Successfully implemented and managed Paid Search Campaigns targets
and SEO goals.
Surpassing all online sales targets of £5000 per week within the first three months
of joining the company and significantly increasing sales to over £20,000 per week through developing and implementing pioneering internet marketing strategies.

CHINESE CONNECTION

DIGITAL ENGAGEMENT

STRATEGY

tailored hospitality solutions…

We specialise in hospitality, leisure & tourism management,
offering service providers a range of innovative services &
forward-thinking strategies that deliver results; helping to
attract, engage & convert audiences.

SERVICES

case study; hospitality

background

Complete concept development for the Cloud Restaurant Group in creation an authentic Chinese cuisine virtual brand.

strategy & implementation

Strategy: Tapping into the rapid growth of the food delivery industry to create a quick launch. With the end goal of being “The successful home-grown authentic Chinese Cuisine Delivery Brand”.
Extensive Market research into the Chinese take out market to identify gap, competitive landscape, identifying potential competitor in the market. The most popular dishes,
average selling price, design of packaging, service duration refinement.
In developing the food offerings of the brand and produce sourcing.
Part-take in creating the initial brand, brand playbook, brand growth strategy.
Part-take into the kitchen design and equipment selection to meet the operation need.

key results

Successful launch with great market reception, with just under a month with
achievement in reaching the Top 10 brand on Deliveroo platform.
Then further development into sub-brand Go! Noodle with a series of noodle
bowl offerings.

CHINESE CONNECTION

DIGITAL ENGAGEMENT

STRATEGY

our services;

chinese connection

• Translation • Marketing strategy • Social media • Reputation management • Influencer & sponsorship management • Lead generation • Conversion optimization • Business liaison • Sourcing & logistics • Procurement

our services;

strategy

• Audits • Strategy • Branding • Social media
• Crisis management • Service quality

digital engagement

• Social media & reputation management • Inbound marketing • PPC • Media engagement strategy • Influencer & sponsorship management • Mobile apps • Web design, hosting & maintenance • Conversion optimization

hospitality

• Concept development • Troubleshooting • Event management
• Sales representation• Service management • Revenue optimization
• Multi disciplinary task forces • Business liaison • Project management