Bridging your business with China
We help F&B and hospitality brands scale smarter—connecting you to trusted Chinese suppliers and high-value travelers through localized strategy and on-the-ground expertise.
Don’t navigate the world’s fastest-growing inbound tourism market alone.
We understand the unique challenges that come with breaking into the Chinese Market. That's why SPS Affinity is the Middle East’s only agency dedicated to connecting regional hospitality brands with China. Specializing in F&B and hotels, we bridge cultural and operational gaps to drive real results. As former operators turned strategists, we understand the industry from the inside out—delivering practical, data-driven strategies that work in the real world.
What we do
Bridge Cultures. Build Connections. Drive Results.
We connect the Middle East and China in the realm of hospitality. With dedicated teams in Dubai and China, we offer a comprehensive suite of services—including marketing strategy, translation, digital engagement, hospitality management, and more—designed to facilitate seamless business connections that drive tangible outcomes for our clients.
How we do it
As former operators in the hospitality industry, we designed our services based on what we know works.
Chinese digital marketing
We help you with a win on platforms like Dianping, WeChat, and Little Red Book
Procurement & sourcing
Streamline operations across borders for better sourcing, auditing, & crisis support
Market entry & growth
Access long-term strategic partnerships with vetted and trusted Chinese entities
Our clients trust us for our track record of results








Global Markets
USD Turnover
Across Three Continents
Why us?
Built by Operators
As former hospitality operators, we know the pressures and priorities on the ground. That insider knowledge shapes every strategy we build.
On-the-Ground Teams
With teams across both markets, we deliver culturally relevant, localized strategies that bridge real gaps—not just theoretical ones.
A Proven, Measurable Approach
Whether it’s visibility, operational efficiency, or bottom-line impact, our strategies are built to deliver outcomes you can measure.
Ready to build a bridge?
China is a market of extraordinary opportunity - we're here to help Middle Eastern companies thrive in it. Book a no-pressure exploratory appointment to get started today.