we are a service centric global strategy & communications consultancy headquartered in Dubai, UAE.
To effectively communicate, we
must realize that we are all different
in the way we perceive the world
& use this understanding as a guide
to our communication with others
Tony Robbins
sps - strategic
partnership solutions
about
affinity
your chinese connection...
to intelligently target the Chinese-speaking market with authentic
messaging, culturally appealing imagery and call to actions.
With a combined spend of around $254.6 billion,
each Chinese traveller spends on average more than
$2,000 USD on a single overseas
trip ($5,000 Dubai trip) with even higher budgets
among high-end travellers.
case study; chinese connection
background
strategy & implementation
- Strategy: Create and implement a marketing calendar to launch a social media
campaign on the two most influential Chinese platforms, Weibo and WeChat - Extensive research and reporting on gaps, best practices and content management
- Creation and implementation of consistent posts, company blogs and seasonal calendar
- Launch PR and promotion strategy
key results
- Tripled the amount of Weibo Followers, Doubled the amount of WeChat Followers
within 6 months of managing Armani’s Chinese Social Media. - Created active engagement with WeChat and Weibo communities
- Successful implementation and management of a social media marketing calendar
- Likely to further multiply amount of followers.
results driven strategies...
With a unique blend of experience in corporate, luxury hospitality
& consumer behaviour across the globe, we deliver localised,
results driven business development strategies; with a clear
actionable road map for precise application across channels.
case study; strategy
background
strategy & implementation
- Strategy: Quick launch and growth, tapping into existing, but disconnected online communities. End goal: “Be the Amazon of HORECA purchasing in the UAE”
- Extensive market research and reporting on gaps, potential competitors and their
activities, pain points, target audiences, sample messaging - Creation of the initial brand, brand playbook, brand platforms, content
- Launch PR and creation of webinar series, company blog, and paid marketing strategy
- Run PPC, SMM, and offline marketing and advertising campaigns
key results
- Successful launch, over 500 restaurants and suppliers connected within the first month
- Fast growth, launched “Circle of Trust” innovative payment solution, and direct,
same-day deliveries using own, branded, vans. - Grew email subscribers to over 8,000 within the first 3 months
- Grow number of quality leads five-fold in Q1 2021, with quality leads making up approx. 80% of all incoming leads
world-class digital engagement...
case study; digital engagement
background
strategy & implementation
- Strategy for online sales was developed after analyzing competitors and product research.
- Initial set target was set to get online sales and deliver right audience.
- We created Ads, Placements and Audience based on products.
key results
- Achieved online sales over £250,000 in the first year.
- We were able to surpass the daily sales target and achieved set goals
- Successfully implemented and managed Paid Search Campaigns targets
and SEO goals. - Surpassing all online sales targets of £5000 per week within the first three months
of joining the company and significantly increasing sales to over £20,000 per week through developing and implementing pioneering internet marketing strategies.
tailored hospitality solutions...
We specialise in hospitality, leisure & tourism management,
offering service providers a range of innovative services &
forward-thinking strategies that deliver results; helping to
attract, engage & convert audiences.
case study; hospitality
background
strategy & implementation
- Strategy: Tapping into the rapid growth of the food delivery industry to create a quick launch. With the end goal of being “The successful home-grown authentic Chinese Cuisine Delivery Brand”.
- Extensive Market research into the Chinese take out market to identify gap, competitive landscape, identifying potential competitor in the market. The most popular dishes,
average selling price, design of packaging, service duration refinement. - In developing the food offerings of the brand and produce sourcing.
- Part-take in creating the initial brand, brand playbook, brand growth strategy.
- Part-take into the kitchen design and equipment selection to meet the operation need.
key results
- Successful launch with great market reception, with just under a month with
achievement in reaching the Top 10 brand on Deliveroo platform. - Then further development into sub-brand Go! Noodle with a series of noodle
bowl offerings.
our services;
chinese connection
• Translation • Marketing strategy • Social media • Reputation management • Influencer & sponsorship management • Lead generation • Conversion optimization • Business liaison • Sourcing & logistics • Procurement
strategy
• Audits • Strategy • Branding • Social media
• Crisis management • Service quality
hospitality
• Concept development • Troubleshooting • Event management
• Sales representation• Service management • Revenue optimization
• Multi disciplinary task forces • Business liaison • Project management
meet the partner's;
Peggy Li
Award winning Chinese Marketing strategist with over 20 years luxury hospitality executive-level management experience across Europe, Asia & the Middle East
www.linkedin.com/in/peggy-li-pui-ki
Ahsan Ulhaq
Digital Marketing professional with extensive 17 years’ experience in online & ecommerce marketing including SEM, PPC, Conversion Tracking, CPC and CPM campaign management, social media, SEO, Affiliate, email marketing & web design.
www.linkedin.com/in/ahsan-ul-haq
Martin Kubler
GM turned hospitality & service consultant with over 20 years executive-level management experience in Europe & the Middle East
www.linkedin.com/in/martinkubler
Fola Aiyedun
Over 15 years Fortune 500 consumer marketing experience across the Middle East & Africa
www.linkedin.com/in/fola-aiyedun
Svina Wong
Served as VP for China Arab TV & worked for the Dubai Initiatives for China business, with over 10 years experience in Project management in cultural and commercial sectors
www.linkedin.com/in/svina-wong-94265361
some of our clients;
