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Bridging your business with China

We help F&B and hospitality brands scale smarter—connecting you to trusted Chinese suppliers and high-value travelers through localized strategy and on-the-ground expertise.

Don’t navigate the world’s fastest-growing inbound tourism market alone.

We understand the unique challenges that come with breaking into the Chinese Market. That's why SPS Affinity is the Middle East’s only agency dedicated to connecting regional hospitality brands with China. Specializing in F&B and hotels, we bridge cultural and operational gaps to drive real results. As former operators turned strategists, we understand the industry from the inside out—delivering practical, data-driven strategies that work in the real world. 

What we do

Bridge Cultures. Build Connections. Drive Results.

We connect the Middle East and China in the realm of hospitality. With dedicated teams in Dubai and China, we offer a comprehensive suite of services—including marketing strategy, translation, digital engagement, hospitality management, and more—designed to facilitate seamless business connections that drive tangible outcomes for our clients.

How we do it

As former operators in the hospitality industry, we designed our services based on what we know works.

Chinese digital marketing

We help you with a win on platforms like Dianping, WeChat, and Little Red Book

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Procurement & sourcing

Streamline operations across borders for better sourcing, auditing, & crisis support

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Market entry & growth

Access long-term strategic partnerships with vetted and trusted Chinese entities

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Our clients trust us for our track record of results 

Armani
EMAAR
kempinski
hutong
brunch-and-cake-l-1
cool inc
janiya logo
solutions leisure
8+

Global Markets

$4M

USD Turnover

3

Across Three Continents

Why us?

Built by Operators

As former hospitality operators, we know the pressures and priorities on the ground. That insider knowledge shapes every strategy we build.

On-the-Ground Teams

With teams across both markets, we deliver culturally relevant, localized strategies that bridge real gaps—not just theoretical ones.

A Proven, Measurable Approach

Whether it’s visibility, operational efficiency, or bottom-line impact, our strategies are built to deliver outcomes you can measure.

Ready to build a bridge?

China is a market of extraordinary opportunity - we're here to help Middle Eastern companies thrive in it. Book a no-pressure exploratory appointment to get started today.

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