• SPS Affinity
    Innovative solutions to move
    your business forward
  • SPS Affinity
    Bespoke Business Consulting
    Infinite Possibilities. Endless Opportunities
  • SPS Affinity
    Integrated. Agile. Boutique. Digital.
    Social. PR. Training. Hospitality
    Leisure. Tourism.

we moodle, idle, dawdle and putter, so you don't have to!

Who? What? Where?


sps: affinity is a boutique strategic business consultancy based in Dubai, United Arab Emirates. Together, our four distinct divisions – sps:digital, sps:hotels, sps:training, and sps:pr – deliver a range of innovative services, from corporate communications to dynamic business development strategies, to high-profile corporate partners in the Middle East. We are committed to helping our clients realise their ambitions by making their goals our own.

Discover Our Four Business Boutiques


sps:digital specialises in developing cross-platform digital marketing strategies that help our clients remain at the cutting-edge of business.

sps:hotels is a leading hotel management consultancy that provides its clients forward-looking business strategies, keeping them ahead of the market.

sps:training is a professional mentoring and skills enhancement specialist whose aim is to set new standards for corporate excellence in the Middle East.

sps:pr is a boutique public relations firm that develops slick communications strategies for clients who value the power of sophisticated brand marketing.

Testimonials & Feedback


We’re proud to have helped many satisfied clients in the past. Find out what they had to say about working with us.

“The sps:hotels team as business consultants and fellow hotel colleagues understand very well the growing hotel industry with all its daily communication challenges within a very competitive environment. They were able to entice our various department heads into a more active participative approach towards our marketing challenges, meaning not only leaving sales and marketing to the sales and marketing department. Well done! Changes are already visibly for our Millennium resort in Oman.”

Maurice de Rooij - General Manager

“Working with sps:hotels is an educational journey. One of their major strengths is their ability to bring humour to any situation and working with them is enjoyable and not stressful. They are supportive and encouraging of ideas, even if they are off the beaten track.”

Marietta Fernandes - Complex Revenue Manager

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