• SPS Affinity
    Innovative solutions to move
    your business forward
  • SPS Affinity
    Bespoke Business Consulting
    Infinite Possibilities. Endless Opportunities
  • SPS Affinity
    Integrated. Agile. Boutique. Digital.
    Social. PR. Training. Hospitality
    Leisure. Tourism.

we moodle, idle, dawdle and putter, so you don't have to!

Who? What? Where?

sps: affinity is a boutique strategic business consultancy based in Dubai, United Arab Emirates. Together, our four distinct divisions – sps:digital, sps:hotels, sps:training, and sps:pr – deliver a range of innovative services, from corporate communications to dynamic business development strategies, to high-profile corporate partners in the Middle East. We are committed to helping our clients realise their ambitions by making their goals our own.

Discover Our Four Business Boutiques

sps:digital specialises in developing cross-platform digital marketing strategies that help our clients remain at the cutting-edge of business.

sps:hotels is a leading hotel management consultancy that provides its clients forward-looking business strategies, keeping them ahead of the market.

sps:training is a professional mentoring and skills enhancement specialist whose aim is to set new standards for corporate excellence in the Middle East.

sps:pr is a boutique public relations firm that develops slick communications strategies for clients who value the power of sophisticated brand marketing.

Testimonials & Feedback

We’re proud to have helped many satisfied clients in the past. Find out what they had to say about working with us.

It was a really well informed, well presented and excellent session. Had a great opportunity to learn and explore about things that we do not normally pay a 100% attention to and this workshop does exactly that for you. Makes you aware and hands on. I would definitely go again to...

Reetika Jerath - E-Commerce Manager

“The sps:hotels team as business consultants and fellow hotel colleagues understand very well the growing hotel industry with all its daily communication challenges within a very competitive environment. They were able to entice our various department heads into a more active par...

Maurice de Rooij - General Manager

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